March 8, 2016 — Enhancing the quality of life and supporting U.S. military veterans’ transition back to civilian life is an important mission for Regional Distributors, Inc. The launch of Regional's Valor & Victory line of advanced commercial cleaning and dish machine chemicals provides a long-term opportunity to give back to military veterans and combines the company's professional passion with its personal duty to supporting veterans in the Greater Rochester Community.

Supporting military veterans is a mission that resonates strongly with Regional's customers and particularly with owners Tracy and David Scalen, president and vice president, respectively, as both their families have a history of military service. “My father was a World War II Army veteran and suffered from post traumatic stress disorder, and both of Tracy’s parents were in the Marine Corps,” shares David Scalen. “Supporting our military vets is a personal and professional passion of ours and we continuously explore new opportunities that allow us to give back to our veterans." 

With help from Regional's own military veteran employees, all of the products in the Valor & Victory line were designed and named to honor military veteransand represents a simple, but inspired way to recognize the service and sacrifice of military veterans and their families. Products are named after common military terms and technologies, such as Double Time Chlorinated Dish Machine Detergent and Liberator Cleaner & Degreaser. Product labels also include icons that visually reflect each product's military-related name, as well as common cleaning visuals, such as water and reflective design elements, and standard warewashing chemical color coding. In addition, truck graphics were created to promote the new line and complement the company's already existing and award-winning "Hiring Heroes" truck graphics. A "Be Loyal, Be Proud, Buy Local" icon and Greater Rochester Chamber of Commerce member logo are proudly included on the truck graphics to remind community members to support Rochester businesses, city services, and overall local economy.

Businesses have the opportunity to give back to local military veterans through support of the Valor & Victory line where a portion of proceeds will be donated to Warrior Salute Veteran Services, a local organization that helps military veterans with post-traumatic stress disorder (PTSD), traumatic brain injury (TBI), and military sexual trauma (MST). David Scalen decided that Warrior Salute was the organization he wanted to partner with after touring their facilities in Webster, NY. "Warrior Salute's progressive program and personalized, comprehensive services are unlike any veteran support program I've come across. They work one-on-one with veterans and their families to regain their lives and synthesize specific psychological, social, and vocational goals to ensure each veteran has a rewarding and fulfilling transition back into community life," shares Scalen.

With support from customers and local business members, Regional Distributors, Inc. anticipates donating upwards of $5,000.00 annually to help military veterans regain their lives and dreams by supporting Warrior Salute’s quality clinical and rehabilitative therapies, employment opportunities, temporary housing, and support services. Scalen states, "Many of our customers, and most of us in general, have a family member that was or is a veteran. We all know the hardships they've endured while serving and, for some, those hardships continue after service. The Valor & Victory line is a simple way for our customers to honor veterans and help them regain their lives through the outstanding services provided by the Warrior Salute program."

For more information, visit the Valor & Victory web page or contact Amanda Kelley at (585) 647-5434

About Regional Distributors, Inc.

Regional Distributors, Inc. is family-owned and NYS certified woman-owned distributorship that delivers the convenience and value of a streamlined source for janitorial, paper, food service, packaging, laundry, warewashing, ice cream, frozen yogurt, and environmentally responsible products, solutions, and services. We partner with our customers to deliver efficient solutions to assist in the development and promotion of sustainable practices to preserve the environment, minimize health risks, and reduce costs, labor, and resources. Our progressive, technology-driven products and processes not only address time- and cost-savings obstacles, but also raise cleanliness and health standards resulting in positive perceptions and experiences for occupants and guests. Exceptional levels of reliable service, trusted products from the world’s leading suppliers, and constant innovation leveraging technologies has made Regional a valued partner to 2,500+ diverse customers who demand efficient commercial products that meet unique business needs and customer service that not only exceeds, but transforms expectations. For more information, please visit