Regional Distributors will roll out some private-label products later this year.

“We have done this for years, beginning with the Rochester Janitor acquisition,” Scalen said. “Our new focus is rebranding the products, expanding the line and adding a social mission component, which is supporting CDS Monarch Warrior Salute. We feel very strongly about supporting those that have served.”

A portion of proceeds from sales will go to support Warrior Salute, a service of CDS Monarch Inc. that helps veterans with post-traumatic stress disorder, traumatic brain injury and military sexual trauma.

“The whole idea behind a private label is to reinforce our brand,” Scalen said. “We have a brand we want to reinforce, but we wanted to give back to those that really provide our liberty ... (who) give us the opportunity to prosper here.”

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